City’s marketing plan consultant idFive came to last week’s Council work session and presented four brand concept proposals and asked which, if any, of the those the City should pursue. idFive may solicit more opinions from other focus groups in the city to make a final decision.
For the past several months, idfive asked more than a hundred people in the course of its research. It was a diverse survey outreach effort that was as varied in form as it was in the types of people who responded to them. A sampling of respondents included current city residents, residents of nearby jurisdictions, City and County Councilmembers, neighborhood association representatives, State Senators and Delegates, local educators, small business owners, commercial developers, University of Maryland (UMD) faculty and staff, and many more.
Please see below the four brand concepts idFive presented to the Council.